AI Insights · Timothy · April 2023
Top 5 Fashion Games on iOS in Australia – Q1 2023
Discover the performance of the top 5 fashion games on iOS in Australia during Q1 2023, including trends in downloads, revenue, and active users.
During the first quarter of 2023, fashion games on iOS in Australia showcased varied performance across key metrics. Here’s a closer look at the top 5 fashion games and their trends in weekly downloads, revenue, and active users, based on data from Sensor Tower.
Makeover Studio: Makeup Games experienced a notable pattern in its weekly downloads, starting strong at 18.5K in the last week of December and peaking at 29.3K in early January. However, downloads gradually decreased to 5.6K by the end of March. The game's weekly revenue followed a relatively steady trajectory, peaking at approximately $1.9K in mid-January and ending the quarter at around $1.5K. Active users saw a decline from 69.9K in late December to 66.1K by the end of March.
Project Makeover maintained consistent revenue throughout the quarter, starting at $51.1K and experiencing slight fluctuations, finishing at $46K. Downloads saw a gradual increase, starting at 4.9K and reaching 8.3K by the end of March. Active users remained relatively stable, fluctuating between 49K and 52.2K over the quarter.
Makeup Stylist -DIY Salon game had a modest performance in terms of revenue, with peaks and troughs throughout the quarter. The highest revenue was recorded at $128 in mid-March. Weekly downloads started at 4.9K in late December, peaking at 6.7K in early January, and ended the quarter at 2.9K. Active users remained stable, hovering around 23.8K to 25.7K.
Merge Studio: Fashion Makeover saw a consistent performance in weekly revenue, peaking at $3.1K in mid-January and ending the quarter at approximately $1.9K. Weekly downloads fluctuated, starting at 3K and peaking at 4.7K in early January before settling at 2.3K. Active users increased from 7.3K in late December to 10.6K by the end of March.
Fashion Famous - Dress Up Game showed a significant spike in weekly downloads shortly after its release, peaking at 15.1K in early March before declining to 2.1K by the end of the quarter. Revenue trends were modest, with the highest weekly revenue recorded at $124 in mid-March. Active users saw an initial spike to 16.2K in early March but declined to 6.1K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
